In-game ads. Why not?

December 22, 2006

With the explosion of gaming and the acceptance of it as an alternative form of entertainment to television and film, I’m sure the little fella will be begging for the newest system on the market when he gets a little older.

I’ll oblige as long as he doen’t turn out like these guys.

I don’t get the whole anti-advertising mentality of hard-core gamers. It’s not like like gaming is any different than TV or film. As games get more expensive and more people steal them, the companies that make them have to find alternative forms of revenue to have the dough to keep the machine running.

We do live in a capitalist-run world after all and gamers are very much a part of it. Gaming is a multi-billion dollar industry that employs many of these men-folk (and a few women) who complain about intrusive advertising.

With such a captive medium to exploit, it’s no wonder advertisers are targeting them. Besides it’s not like this is an evil thing to do. A lot of these guys (and a few gals) are consumers with money to burn.